The Ultimate Buying Guide for Custom Business Cards: Tips, Types, and Pricing
Overview
Custom business cards are a powerful marketing tool for any business. They allow you to showcase your brand and make a lasting impression on potential customers. However, with so many options available, it can be overwhelming to choose the right type of card and design. This guide will walk you through the different types of business cards available, key considerations to keep in mind, features to look for, pricing, tips for success, and frequently asked questions.
Types
1. Standard Business Cards: The most common type of business card, typically printed on 14-point cardstock and available in a range of finishes.
2. Premium Business Cards: Printed on thicker cardstock with a variety of finishes and textures, such as foil stamping or embossing.
3. Folded Business Cards: Folded in half to provide more space for information or a unique design.
4. Die-Cut Business Cards: Cut into unique shapes or designs to stand out from the crowd.
5. Plastic Business Cards: Durable and waterproof, ideal for businesses in industries like hospitality or healthcare.
Key Considerations
1. Branding: Your business card should reflect your brand and messaging.
2. Design: Keep it simple and easy to read, with a clear call to action.
3. Paper: Choose a high-quality paper stock that will make a lasting impression.
4. Finish: Consider adding a special finish, such as spot UV or foil stamping, to make your card stand out.
5. Quantity: Determine how many cards you need and if you want to order in bulk for cost savings.
Features
1. Customizable templates: Many printing companies offer a variety of templates to choose from.
2. Custom design services: Some printing companies offer design services to help create a unique card.
3. Online ordering: Order your cards online for convenience and ease.
4. Fast turnaround: Look for companies that offer quick turnaround times to get your cards in hand as soon as possible.
Prices
Business card pricing can vary depending on the type of card, quantity, and finish. Standard business cards can range from $15 to $50 for 100 cards, while premium cards can cost up to $200 for 100 cards.
Tips
1. Keep it simple: Avoid cluttering your card with too much information or design elements.
2. Use high-quality images: Make sure any images or logos are high-resolution for a crisp, professional look.
3. Proofread: Double-check for any typos or errors before printing.
4. Consider your audience: Tailor your design and messaging to your target audience.
5. Use both sides: Take advantage of the back of the card to include additional information or a call to action.
FAQs
Q: How long does it take to receive my business cards?
A: Turnaround times vary, but most printing companies offer options for expedited shipping.
Q: Can I use my own design for my business cards?
A: Yes, many printing companies allow you to upload your own design.
Q: What paper stock is best for business cards?
A: Thicker paper stocks, such as 16-point or 18-point, are recommended for a high-quality look and feel.
Q: Can I order a small quantity of business cards?
A: Yes, many printing companies allow you to order as few as 50 cards.
Q: What finish should I choose for my business cards?
A: Consider a finish that complements your design and brand, such as a matte finish for a sleek look or spot UV for a glossy, eye-catching effect.
Conclusion:
Custom business cards are an essential marketing tool for any business. By considering the different types of cards available, key considerations, features, pricing, and tips for success, you can create a card that truly stands out and represents your brand.