10Best.Guide

It Cosmetics Mascara

Top Picks

Last Updated: September, 2023
Pros
  • Separates and combs through each lash
  • No clumping or flaking
  • Good price
  • Best mascara ever used
  • Holds up short lashes that tend to point downward
Cons
  • Wand is flimsy and a pain to put back into the tube
  • Not for those looking for thickness
Bottom Line
This mascara is a great option for those looking for lengthening and separating without clumping or flaking. However, the wand can be difficult to use and it may not be the best option for those looking for thickness or easy removal.
Pros
  • Provides lengthening and conditioning to lashes
  • Goes on smoothly and doesn't clump
  • Great primer for skimpy lashes
  • Mascara stays put all day
  • Doubles the thickness and adds length to lashes
Cons
  • Expensive for what it does
  • Doesn't make mascara wear better or last longer
Bottom Line
Lancome Cils Booster XL is a great product for those looking to condition and lengthen their lashes. It goes on smoothly and doesn't clump, providing a great primer for skimpy lashes. However, it may not work for everyone and is expensive for what it does.
Pros
  • Does not clump, smudge or flake
  • Enhances and accentuates eyes
  • Curls lashes without using an eyelash curler
  • Comes off easily
  • Gives great volume without causing butterfly eyes
Cons
  • Not waterproof
  • Handle breaks off easily
Bottom Line
Benefit mascara is a great choice for those who want a mascara that enhances and accentuates their eyes, curls lashes without using an eyelash curler, and gives great volume without causing butterfly eyes. However, it is not waterproof, the handle may break off easily, and it may smudge after 8 hours.
Pros
  • Lengthens and thickens lashes
  • Buildable formula
  • Easy to remove
  • Reasonable price
  • Doesn't smudge or run
Cons
  • Can get smudgy and transfer
  • Not a true, deep black color
Bottom Line
The Balm Mad Lash mascara is a great option for those looking for a lengthening and buildable mascara that is easy to remove and reasonably priced. However, it may not provide enough volume and can get smudgy.
Pros
  • Provides good volume
  • Buildable
  • Easy to remove
  • Lasts a long time
  • Great for sensitive eyes
Cons
  • Expensive
  • Doesn't make lashes look long and thick
Bottom Line
This mascara provides good volume and is buildable, but may be clumpy and expensive. It is great for sensitive eyes and easy to remove, but the brush design needs improvement and it may transfer under the eyes.

The Ultimate Buying Guide for It Cosmetics Mascara: Volumizing, Lengthening, and More

Overview

It Cosmetics is a popular brand known for its high-quality makeup and skincare products. When it comes to mascara, It Cosmetics offers a range of options designed to enhance your lashes in different ways. In this buying guide, we'll explore the different types of It Cosmetics mascara available, along with key considerations, features, prices, tips, and FAQs to help you choose the best one for your needs.

Types

- Volumizing mascara: If you want to add volume to your lashes, It Cosmetics has several options to choose from, such as the Superhero mascara and the Lash Blowout mascara. These mascaras typically have a thick formula and a large brush to help create full, dramatic lashes.

- Lengthening mascara: For those who want longer lashes, It Cosmetics offers the Tightline mascara and the Hello Lashes mascara. These mascaras have a thinner formula and a smaller brush to help separate and lengthen each lash.

- Waterproof mascara: If you need your mascara to last through rain, sweat, or tears, It Cosmetics has a waterproof version of its Superhero mascara. This mascara is designed to stay put, even in the most challenging conditions.

- Smudge-proof mascara: It Cosmetics also offers a smudge-proof version of its Superhero mascara, which is great for those who tend to rub their eyes or have oily skin.

Key Considerations

- Eye sensitivity: If you have sensitive eyes, you may want to choose a mascara that is specifically designed for this, such as the It Cosmetics Tightline mascara.

- Lash type: Consider your natural lash type when choosing a mascara. If you have short lashes, a volumizing mascara may be the best choice, while those with long lashes may prefer a lengthening mascara.

- Mascara color: It Cosmetics offers both black and brown mascara options, so consider which color will work best for your skin tone and desired look.

Features

- Brush size and shape: The size and shape of the mascara brush can have a big impact on the final look of your lashes. It Cosmetics offers a variety of brush sizes and shapes to choose from, so consider which one will work best for you.

- Formula: The formula of the mascara can also make a big difference in how your lashes look and feel. It Cosmetics offers both thick and thin formulas, as well as waterproof and smudge-proof options.

- Lash-enhancing ingredients: Some It Cosmetics mascaras include lash-enhancing ingredients, such as biotin and collagen, which can help improve the overall health and appearance of your lashes.

Prices

It Cosmetics mascaras range in price from around $10 to $30, depending on the type and size of the product.

Tips

- Curl your lashes before applying mascara for the best results.

- Wiggle the mascara brush at the base of your lashes and then pull it through to the tips for maximum coverage.

- Don't pump the mascara wand in and out of the tube, as this can introduce air and cause the mascara to dry out faster.

FAQs

Q: Is It Cosmetics mascara cruelty-free?

A: Yes, It Cosmetics is a cruelty-free brand and does not test on animals.

Q: Can I use It Cosmetics mascara if I wear contact lenses?

A: Yes, It Cosmetics mascaras are safe for contact lens wearers.

Q: How often should I replace my mascara?

A: It's recommended to replace your mascara every three to six months to prevent bacteria buildup and ensure the best performance.

Q: Can I wear mascara if I have eyelash extensions?

A: It's best to avoid mascara if you have eyelash extensions, as it can cause damage to the extensions and shorten their lifespan.

Conclusion

In conclusion, It Cosmetics offers a variety of mascaras to suit different needs and preferences. Consider your lash type, desired look, and any special considerations (such as eye sensitivity or waterproof needs) when choosing the best It Cosmetics mascara for you. With the right mascara and application techniques, you can achieve the perfect lashes for any occasion.

Runner-Ups

Pros
  • Provides long and thick lashes
  • Does not flake or clump
  • Easy to build up layers
  • Lifts, lengthens, and separates lashes
  • Makes lashes appear fuller
Cons
  • Slightly difficult to remove
  • Transfers onto skin
Bottom Line
Benefit Cosmetics BADgal BANG! Mascara provides long, thick, and separated lashes without flaking or clumping. However, it may be difficult to remove and may transfer onto skin. There may also be counterfeit products, and it may not be smudge-proof.
Pros
  • Good dupe for high-end mascaras
  • Adds volume without being clumpy
  • Smudge-proof and long-lasting
  • Creates noticeable length and thickness
  • Easy to layer
Cons
  • May dry up quickly
  • Can be clumpy
Bottom Line
This mascara is a great affordable option for those looking for a dupe for high-end mascaras. It adds volume and length without being clumpy, and is smudge-proof and long-lasting. However, it may dry up quickly and can be clumpy or messy.
Pros
  • Gives noticeable change to lashes
  • Provides volume and length
  • Easy to apply
  • Affordable price
  • Comes off easily with makeup remover
Cons
  • May cause irritation to eyes
  • May crumble or smudge
Bottom Line
This mascara is an affordable option that provides noticeable volume and length to lashes, but may cause irritation and smudging. It is easy to apply, but the wand may be too big for some users.
Pros
  • Lengthens lashes
  • Doesn't smudge
  • Easy to apply
  • Great for sensitive eyes
  • Builds lashes well
Cons
  • Clumps easily
  • Irritates eyes
Bottom Line
This mascara is great for lengthening lashes and is easy to apply, but it may clump easily and irritate some users' eyes. It is long-lasting and great for sensitive eyes, but it may be difficult to remove and is not waterproof.
Pros
  • Waterproof and smudge-proof
  • Lasts for a long time
  • Great for swimming and beach activities
  • Lengthens lashes
  • Keeps lashes curled
Cons
  • Difficult to remove
  • Not suitable for everyday wear
Bottom Line
This mascara is great for those who need a waterproof and smudge-proof option for swimming and beach activities. It lengthens lashes and keeps them curled, but may be difficult to remove and is not suitable for everyday wear. Some tubes may be dried up.
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